Millions of people around the world take tablets and capsules every day, but recent data suggests that a substantial proportion find them difficult to swallow and inconvenient to take. What is it about tablets and capsules that cause some people to abstain from taking their medication? How can the pharmaceutical industry use this to its advantage in order to improve healthcare while attracting new and retaining existing consumers?
Download the article "The Problem with Pills..." published in Pharmaceutical Market Europe, January 2015
Back
Print
