How the new era of vitamin B12 supplements overcomes the pitfalls of traditional formulations
A growing number of people are at risk of vitamin B12 deficiency. But while supplements are key in addressing this challenge, current formulations fail to meet consumer needs, being both poorly absorbed and difficult to integrate with modern lifestyles. To optimize their portfolios and keep ahead of the competition, healthcare companies urgently need innovative, patient-centric alternatives. In this article published in Nutraceutical Business Review, experts Dr Martin Koeberle and Dr Verena Garsuch discuss:
What’s fueling the growing risk of vitamin B12 deficiency
How traditional supplements burden consumers and stifle opportunities for companies
The promise of a new era of user-friendly, extended-release vitamin B12 formulations
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