Thanks to the wealth of information that is available online and through other healthcare resources, today's patients and consumers are savvier than ever before. Many will know which specific products and treatments will be most appropriate for their own circumstances. As a result, they are less likely to settle for medicines that don't optimally meet their individual needs and preferences. Here, choice, convenience and ease of use are important considerations for end-users.
But it's not just the medicines themselves that have evolved to keep pace with patient and consumer demand for convenience. Advances in packaging design, manufacturing technologies and materials mean that there are now a wide range of user-friendly packaging options for healthcare companies to choose from ...
(Article published in Doses A-Z Guide 2017, written by HERMES PHARMA's Dr. Martin Koeberle and Dr. Detlev Haack)
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