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Germany Puts Focus on Pharma Innovation

What are the market trends in the German pharmaceutical industry? (Article in PHARMAVOICE)

The German pharmaceutical market is the largest in Europe and is predicted to grow to $65 billion by 2020. But where exactly is it headed in the future?


This topic is explored in an article published in PharmaVOICE, where Dr Detlev Haack (Director of Research & Development at HERMES PHARMA), and other industry professionals, discuss:

  • The German pharmaceutical industry, highlighting the country’s strong focus on R&D, the large generics market, and the need for quality to be incorporated into drug development
  • The German healthcare system, including the value-based system for medicine pricing
  • General market trends, such as the increasingly important roles of digital healthcare and big data, and the need for partnerships to drive innovation



Read the Article