Patients today expect their medication to fit into their busy lifestyles. Not only should medicines be available in a range of user-friendly dosage forms, but they should also be conveniently packaged. How can the pharma industry better package their medicines to meet consumers’ needs?
In this article published in Doses, Dr Thomas Hein (Senior Vice President Commercial and Regulatory Affairs at HERMES PHARMA), discusses:
- The difficulties patients experience with conventional packaging, such as problems removing tablets from blister packs and opening medicine cartons
- Packaging characteristics that are important to a consumer when choosing a medicine, such as being easy to open
- How pharma companies can address these packaging needs, improve patient compliance, and increase their market share