HERMES PHARMA CEO Dr. Jürgen Ott shares his perspective on where Europe’s supplements market is heading, and why consumer insights, dosage form innovation, and regulatory planning matter more than ever
Europe’s supplements and consumer healthcare market is shifting. Consumer expectations are rising, product differentiation is harder to achieve, and regulatory complexity continues to grow. For companies looking to stay competitive, understanding these dynamics and responding with genuine innovation has never been more important.
In this Q&A with Nicholas Hall’s Insight Consumer Healthcare Europe, HERMES PHARMA CEO Dr. Jürgen Ott explores the forces reshaping the European supplements landscape. He discusses the growing importance of consumer-centric product development and explains how HERMES PHARMA helps brand owners turn market insight into products that consumers choose and trust.
Topics covered in the Q&A include:
- The key challenges facing the Consumer Healthcare market across Europe, from rising consumer expectations and accelerating product commoditisation to the complexity of pan-European regulatory compliance.
- How consumer trends are driving innovation, and why structured research, including consumer studies, user-group forums, and usage testing, is essential for developing products that stand out.
- The evolution of dosage forms, with growing demand for user-friendly options such as orally disintegrating granules (ODGs), chewable tablets, effervescents and instant drinks that fit into modern routines.
- HERMES PHARMA’s strategic priorities, including investing in dosage form technology, strengthening its role as an innovation partner, and supporting customers’ growth into new markets and regions.
Want to read more?
In the full Q&A published by Nicholas Hall’s Insight Consumer Healthcare Europe, Dr. Jürgen Ott explores each of these topics in depth. He shares his perspective on where competitive differentiation comes from in today’s consumer healthcare market, and explains why a consumer-first approach to product development serves as a practical strategy for growth.
Th article is freely available, with no subscription required:
Or visit Nicholas Hall’s Insights Consumer Healthcare Europe