Hermes Highlights Need for Better Formats

In the pharmaceutical and food/dietary supplement industries, the oral route is considered a simple and cost-efficient way of delivery, with most products being traditionally formulated as solid tablets or capsules. However, consumer habits and demands are changing…

To deliver medical and commercial success, pharmaceutical products will need to appeal to a wider range of preferences, from treatment needs through to lifestyle requirements. Solid tablets suffer from a range of drawbacks and may no longer be the answer.

Read more about the market study Hermes Pharma and the SPIEGEL INSTITUT Mannheim, a renowned international market research institute, conducted. (Article published in OTC Bulletin, July 25, 2014)