A User-centric Approach to Pharmaceuticals

Taking a ‘one-size-fits-all’ approach to pharmaceuticals is becoming less effective. With people demanding choice and convenience when it comes to their medication, the pharma industry must start putting patients’ needs at the heart of medicine manufacture and formulation development.

In this article published in Doses, Dr Detlev Haack (Director of Research and Development) and Dr Martin Koeberle (Head of Analytical Development and Stability Testing) of HERMES PHARMA, discuss:

  • Why tablets and capsules are not suitable for everyone, highlighting the extent of the problem
  • Which characteristics of a medicine people consider to be the most important
  • How medicines should be available in a variety of dosage forms and conveniently packaged to meet patients’ needs